Work — Gus Esselstyn

GUS ESSELSTYN

Gus Esselstyn is an independent creative director, writer, and brand strategist. In 2021, he founded By George Studio.

He works directly with brands and alongside creative agencies to define the ideas, narratives, and identities at the center of their work. His practice spans positioning and strategy, naming and verbal identity, campaign concepts and creative direction, moving fluidly between leading engagements and embedding within larger creative teams. He is based in Brooklyn, New York.

His agency and freelance collaborators include Colin Smight, Herman Scheer, Porto Rocha, Red Antler, Farrynheight, Brit Larson, Center Design, High Tide, Claire Smight, Ceara Teixera, and Morgan Light.

Select clients include:

Apple
Aurate
Beiersdorf
Bluemercury
Bvlgari
Call Her Daddy
Coach
Equinox+
Gabar
Google
Henry Rose
Hotel Chelsea
Loro Piana
Naomi Osaka
Nestlé
Olay
Rag & Bone
Solidcore
Sprinter Spirits
Tommy Dorfman
Unwell
Vogue Australia
W Hotels
1906
818 Tequila
and more.

Primary services:

Brand Narrative
Creative Direction
Naming
Tone of Voice
Positioning

An independent creative director and writer, Gus Esselstyn is the founder of By George Studio and a partner at Cul De Sac. Specializing in brand narrative and strategy, he builds stories for people, places, & things.

Inquiries

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