GUS ESSELSTYN
An independent creative director and writer, Gus is the founder of By George Studio and a partner at Cul De Sac. Specializing in brand narrative and strategy, he builds stories for people, places, & things. 




Select clients include:

Apple
Aurate
Beiersdorf
Bluemercury
Bvlgari
Call Her Daddy
Coach
Equinox+
Gabar
Google
Henry Rose
Hotel Chelsea
Loro Piana
Naomi Osaka
Olay
Sprinter Spirits
Tommy Dorfman
Unwell
Vogue Australia
W Hotels
1906
818 Tequila
and more.
Collaborators:

1. Colin Smight
2. Herman Scheer
3. Porto Rocha
4. Red Antler
5. Brit Larson
   
6. Center Design
   
7. High Tide
   
8. Claire Smight
   
9. Ceara Teixera 

Primary services:

1. Brand Narrative
2. Creative Direction
3. Naming
4. Tone of Voice
5. Positioning
   

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